Bold City Brigade
The Jersey
Season Seven Jersey Release

For those that make up the Bold City Brigade, it's always been about connections. How we identify and connect with our team. How that connection impacts the way we feel about our community and even how our team and our city connects each and every one of us on a multitude of levels. From the beginning, it's been our goal to constantly be a conduit for those feelings, relationships and connections. Those beliefs have always been at the forefront of who we are and what we do. As we have evolved, we've struck out and made tremendous connections with organizations that we partner with. Whether it be on the charitable side or supporting local businesses that align with our vision of what our city and our fan-base should and can be. Often times, the connections with these businesses are felt immediately. You know it when you are teaming up with someone that gets your mission and your purpose and you know it quickly.

It's no secret that we've had a tremendous amount of fun building up the BCB and DTWD brands over the years. We've done our best to build a fan culture that wasn't very prevalent among NFL fan-bases. We've borrowed from soccer culture and melded that with the very best of what local NFL culture had to offer in the past. We also enjoy the hell out of making gear that so many of you are proud to rock both during and after football season. We at BCB like to think of ourselves as a group that constantly pushes to be different and to provide an authentic and genuine experience.

It's that desire to connect with businesses and brands that are doing really cool things as well as pushing the norm of what Football fan culture/apparel looks like that brought us to this unprecedented partnership with Inaria. In the early stages, we sought them out as admirers of the work that they were doing in the soccer world. They had shown a willingness to work with teams that were big or small. They were partnering with artists to do limited edition jersey designs and perhaps most importantly, they were constantly pushing the boundaries of uniform/jersey design. In what has been an over 6 month process from start to finish we have partnered to build something totally from scratch. In doing so, we've created something that we are extremely proud of and we couldn't be more excited to share it with you.

The Logo / Crest

THE BRIGADE LOGO WAS REINTRODUCTED IN 2018, AS A ROUNDEL WITH THE IDEA THAT THE TEAM AND CITY ARE FOREVER CONNECTED.

To really bring our crest to life, Inaria utilized their innovative silicone patch technology. This results in a durable and attractive badge that really stands out. The position of the crest is over the left chest, keeping our city close to our hearts.

The Links

TAKING ELEMENTS from our HISTORY, THE TEAM AT INARIA SET OUT TO CREATE A UNIQUE PATTERN THAT WOULD HElp teLL OUR STORY.

THE “LINKs” bring togehter ICONIC pIECES of our identity and create a design that is distinctly us while still adding to an aesthetic that is both classic and Bold.

The Jersey

WORKING WITH A PREMIER UNIFORM MANUFACTURER ALLOWED US TO UTILIZE CUTTING EDGE TECHNIQUES IN SPORTS APPAREL. INARIA’s ATTENTION TO DETaiL AND SUPERB craftsmanship helped us create a jersey that will not only turn heads, but is also comfortable to wear in any conditions. Inaria's patented 37.5 Technology that helps cool your core and dry the fabric quickly will certainly come in handy during those early season months where the weather in Duval can be brutal.

The Bridge

CARRIED OVER FROM THE LOGO, THE ICONIC MAIN ST. BRIDGE IS POSTIONED ON THE RIGHT SLEEVE.

THE LETTERS DTWD ARE ALSO INCLUDED AS THE PRASE “DUVAL ‘TIL WE DIE”, FIRST COINED BY THE BRIGADE, IS NOW SYNONYMOUS WITH JACKSONVILLE AND ALL THOSE WHO CLAIM DUVAL AS HOME.

The Number

IN CELEBRATION OF OUr SEVENTH SEASON, NATURALLY THE CHOICE FOR THE NUMBER OF THE JERSEY WOULD BE 7.

THE Number is aLSO SIGNIFICANT AS PART OF OUR LINKED CONCEPT, REPRESNTING THE SEVEN BRIDGES THAT CONNECT THE RESIDENTS OF JACKSONVILLE.

THE SECONDARY BCB LOGO ADORNS THE back of the jersey, carrying over the BRIGADE’s brand no matter which angle you’re viewing.

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Reserve Yours before they Sell Out

The Bold City Link Jersey is a limited edition item and only 100 have been created.